It started with a kindergarten order
Gulasal Idiyeva began at eighteen, sewing toys for the kindergartens of her neighbourhood. Those first orders later grew into a whole workshop.
About the brand
About us
Miss Shakhrizada is a family workshop in the Gijduvan district of the Bukhara region. For more than twenty years we have been sewing children's toys and national souvenirs.
Our founder
Gulasal Idiyeva
IDIYEVA GULASAL TUXTAYEVNA · 2004
A craftswoman from Bukhara and the founder of Miss Shakhrizada. She started sewing children's toys as a teenager and made it her life's work. Today she runs her own workshop, draws every pattern herself and teaches the craft to her apprentices.
A new model every year
She has never stopped learning: new shapes, new sewing techniques, her own patterns drawn by hand, and a collection refreshed every season.
A school of apprentices
Over twenty years more than a hundred apprentices have learned the craft here. Around thirty of them work in the workshop today — for them it is both a trade and an income.
Milestones
The road so far
Key moments in the workshop's history.
The first orders
Soft toys sewn for local kindergartens — where it all began.
Her own workshop
A permanent team came together and ikat fabric entered the collection.
Selling online
The pieces started reaching other countries through Wildberries, Ozon and eBay.
Questions
Frequently asked questions
Buxoro viloyati, Gulistonobod MFY, Gijduvon tumani, Boyxotin qishlog'i, 4-uy
Every toy is a child's first friend.